Understanding Customer Stickiness and Key Retention Concepts
Hi readers 👋, I am up with a new blog. It's been a while since I've posted something but trust me with this blog you will grasp product concepts that will enhance your knowledge. So without any further adieu, lets get started. Now let me ask you a question- Have you ever wondered why you keep going back to Instagram and scroll through reels inspite of knowing that it's not beneficial for you? This is simply because you are stuck to Instagram and they have built algorithms to stick you to the app and its features. Stickiness is a habit formation which is often measured formulaically as DAU (Daily Active Users)/ MAU(Monthly Active Users). The closer the ratio is to 1, the stickier your product is. A quick distinction- Product Stickiness = how often users engage with the product features Customer Stickiness = how emotionally or behaviourally users rely on the product Related Concepts Customer Loyalty : Loyalty refers to emotional connection towards a product. It can exi...