bhumikatewary

Hello readers👋  This is a continuation blog of the Mapping Business Outcomes to Product Outcomes. Lets dive in and learn something new today.  Link to the previous blog -  Mapping Business Outcomes to Product Outcomes What is a KPI Tree? In simple words, a KPI tree is something that breaks down a company's business outcomes to product outcomes. To get a knack of breaking the BO to PO or make the metric more granular, we have to think about the metric as an equation. Lets take an example of revenue growth (% increase in revenue over a period of time) - In an ecom market- Revenue = Number of customers * Avg revenue per customer  or Revenue = Total units sold * Average selling price (ASP) Now taking one aspect, you break it down into more points like Number of customer ( Repeat customers, new Customers, churned customer) for your KPI tree.  What is Product Discovery? At its core, product discovery is all about data-informed reduction of uncertainty. Difference bet...

Hello readers👋  It's been a while! I am here with a new concept which is quite easy to understand and is a must know for a product manager but many don't know about this. It's something which helps you take better decisions whenever you are working on a feature. Well it is quite similar to the title of the blog - Mapping Business Outcomes to Product Outcomes But what are business outcomes and product outcomes and what is the meaning of mapping them? Let's interpret it  How to Business Outcome(BO) and Product Outcome(PO) come into limelight We generally talk about BO and PO when we have a proper vision and strategy in mind for a company as a whole. Business Vision and Strategy come into talks when there are multiple things a company can cater to but has to decide what is the true vision that a company is aiming for.  There are many problems in the world that a company can solve. Swiggy could solve the flight delays (Indigo crisis as you know) but it didn't right?! B...

 Hi readers 👋, I am up with a new blog. It's been a while since I've posted something but trust me with this blog you will grasp product concepts that will enhance your knowledge. So without any further adieu, lets get started. Now let me ask you a question- Have you ever wondered why you keep going back to Instagram and scroll through reels inspite of knowing that it's not beneficial for you? This is simply because you are stuck to Instagram and they have built algorithms to stick you to the app and its features.  Stickiness is a habit formation which is often measured formulaically as DAU (Daily Active Users)/ MAU(Monthly Active Users). The closer the ratio is to 1, the stickier your product is.  A quick distinction- Product Stickiness = how often users engage with the product features Customer Stickiness = how emotionally or behaviourally users rely on the product Related Concepts Customer Loyalty : Loyalty refers to emotional connection towards a product. It can exi...