bhumikatewary

Hello readers👋  This is a continuation blog of the Mapping Business Outcomes to Product Outcomes. Lets dive in and learn something new today.  Link to the previous blog -  Mapping Business Outcomes to Product Outcomes What is a KPI Tree? In simple words, a KPI tree is something that breaks down a company's business outcomes to product outcomes. To get a knack of breaking the BO to PO or make the metric more granular, we have to think about the metric as an equation. Lets take an example of revenue growth (% increase in revenue over a period of time) - In an ecom market- Revenue = Number of customers * Avg revenue per customer  or Revenue = Total units sold * Average selling price (ASP) Now taking one aspect, you break it down into more points like Number of customer ( Repeat customers, new Customers, churned customer) for your KPI tree.  What is Product Discovery? At its core, product discovery is all about data-informed reduction of uncertainty. Difference bet...

Hello readers👋  It's been a while! I am here with a new concept which is quite easy to understand and is a must know for a product manager but many don't know about this. It's something which helps you take better decisions whenever you are working on a feature. Well it is quite similar to the title of the blog - Mapping Business Outcomes to Product Outcomes But what are business outcomes and product outcomes and what is the meaning of mapping them? Let's interpret it  How to Business Outcome(BO) and Product Outcome(PO) come into limelight We generally talk about BO and PO when we have a proper vision and strategy in mind for a company as a whole. Business Vision and Strategy come into talks when there are multiple things a company can cater to but has to decide what is the true vision that a company is aiming for.  There are many problems in the world that a company can solve. Swiggy could solve the flight delays (Indigo crisis as you know) but it didn't right?! B...