Product Requirement Document - PRD

-

Hello readers👋 Today we will learn about Product Requirement Document and how to write one. It is the most essential document that a product manager builds for a feature release and sometime updates due to resource changes. So, let's delve deep into this topic!


Why Product Managers write PRDs?

1. To clearly articulate the problem/feature requirements that the product needs so that the team understands the "why" behind the development effort.

2. Keeps the stakeholders aligned with the product's vision, scope and requirements which keeps everyone focused on shared goals.

3. Helps to layout the use cases, user stories and detailed requirements to the developers and designers for product development.

4. Highlights which features/functionalities are in priority to ensure timely delivery.

5. Helps to capture user needs, pain points and workflows based on research to meet real user needs and provide better experience to the customers of the product. (user-centric design)

6. Sets realistic expectations about the scope, timeline and constraints of the project to avoid scope creep and stakeholders to understand what will/will not be delivered.

7. Defines success metrics or KPIs to evaluate the product's performance in the market to make informed decisions for the future

8. Provides effective communication during the product lifecycle for cross-functional teams

A person must know documentation skills to write effective PRDs and some tools like Atlassian Confluence, Notion, Google Docs, Microsoft Office 365 Word


Sample PRD Template

Product Requirements Document (PRD)

1. Title

  • Name of the Product/Feature: Clearly state the feature or product name.
  • Date: Include the date of the document.
  • Author: Name(s) of the person(s) creating the PRD.

2. Objective

  • What is the purpose of this product/feature?
  • Business goals: Explain how this aligns with company objectives.

Example:
“The purpose of this feature is to simplify the onboarding process, reducing drop-offs by 20% and increasing conversions.”

3. Problem Statement

  • What problem are you solving?
  • Why is this important?

Example:
“Users find it challenging to navigate the current onboarding flow due to unclear instructions and excessive steps.”

4. Target Audience

  • Primary Users: Identify key user personas.
  • Secondary Users: Mention additional user groups if applicable.

Example:

  • Primary: College applicants aged 16–21.
  • Secondary: Parents assisting in the application process.

5. Key Features/Requirements

List the features and requirements in detail.

  • Use a numbered list or table format.
  • Include Priority (High/Medium/Low) and a Description for each.

Requirement User Story Priority Notes
Mobile responsiveness As a user, I want to access the feature on a tablet, so it must be responsive. High Majority of users access via mobile devices.
Progress tracking As a PM, I want to track team progress while commuting. Medium Add progress indicators in the dashboard.
Custom notifications As a user, I want timely reminders about deadlines. Low Future enhancement.


6. User Stories/Use Cases

Use clear, user-focused scenarios to describe how the feature will be used.

  • “As a [user], I want to [do something] so that [reason].”
  • Example: “As a student, I want to receive AI-suggested essay ideas, so I can save time drafting my personal statement.”

7. Success Metrics (KPIs)

  • How will you measure the success of this product/feature?
  • Examples:
    • Increase in user retention: +15%.
    • Reduction in time taken to complete the onboarding flow: -25%.
    • Conversion rate improvement: +10%.

8. Dependencies

  • Internal: Team efforts, other features in progress.
  • External: Integrations, third-party tools, approvals.

9. Timeline

Provide milestones or deadlines.

Milestone Date
Wireframes completed November 24, 2024
Development starts December 1, 2024
Beta testing December 15, 2024
Launch January 15, 2025


10. Risks and Assumptions

  • Risks: Potential challenges (e.g., tight deadlines, technical limitations).
  • Assumptions: Assumptions made (e.g., “Users are familiar with the onboarding process.”).

11. Appendices (Optional)

  • Research data, survey results, competitor analysis, or design mockups that support the PRD.

The above template can be used by PMs to write clear and effective PRDs.

PRD Templates for reference

PRD template by a PM at Square : https://lnkd.in/gHWmpuFT

Product Hunt PRD template : https://lnkd.in/guaUxjiy

PRD created by PM at Lynda.com which was acquired by LinkedIn : https://lnkd.in/g3897zST

The above data is been taken by - Link

That's all for today's read. Hope you liked it :)

Comments

Post a Comment

Popular posts from this blog

Top 5 Technologies to learn in 2022

-
Image
With the growing technical trends and new innovations coming up every day, we all get fascinated by science and its craze all around the world. Technology has a vivid bandwidth of its own and we must be smart to learn about the latest and consequential technologies which can provide us future benefits and enjoyment as well. So, if you are a curious student or a thriving professional, here are the top trending technologies which you should know about.  Android Studio- This is the most important and fun technology developed by Google, JetBrains. Kotlin is the official language of Android Studio and it has also been listed as the top technology for 2022 . Who does not use an application in their smartphones? You know everybody, thus developers can work in this domain and show their creativity in the technical field to the whole world. Machine Learning – With the advancing times, machine learning has gained the public demand in all the professional spheres
Read more

Impact of Covid on Real-Estates

-
Image
  Impact of COVID-19 on Real-estate in India Novel Coronavirus has been termed the “Black Swan”. Being rare, this pandemic has globally made a drop in many spheres. Concentrating on the Real-estate, we notice a surge in production all over the world. India being the second largest producer of goods however has to import steel and coal from other countries and the major being China. China- the epicentre of COVID-19 Its production has  decreased drastically in the recent period. Hubei ( where Wuhan is located), has shut down all its manufacturing units. Plastic, steel, fibre, coke; and all the significant material for building purposes are on a toll So, if you were to buy a property, hang in there cause you have to plan everything once again! India's Conditions on the grounds of Real - estate In India’s 120 million population, it is an ordeal to manage the supply chains. Looking at this festive season, where occasions like Gudi Padwa, Mahavir Jayanti
Read more

Basic Product Management Jargons - I

-
Image
  Hello readers👋 Today we will learn about the basic jargons used in Product Management. As a PM you must know them thoroughly and I hope you will start using them after the end of this blog in your daily communications. North Star Metric - The NSM is the core value that your product delivers to your customers. By optimizing this metric, you can address long-term business success. Examples - For a SaaS product it is the DAU(Daily Active Users), For an E-commerce industry it can be the GMV (Gross Merchandise Value), For OTT platforms it can be the time spent by the subscriber, and many more. Churn Rate - It is the percentage of users who stop using your product after a certain period of time. There can be monthly/annual churn rates. Keeping this rate low is essential to keep the active customer base high.  Churn Rate = (Number of Customers Lost During a Period / Number of Customers at the Start of the Period) * 100 Agile - It is a project management or a product development methodol
Read more